I'll be honest it's been a while since I read the article so I don't really think about the arbitrary categories he creates. Here's the follow up reading.
http://www.petermichaud.com/essays/achievement-porn/Because of these considerations I'm going to be aggressively lobbying to Arslajin to change the rewards system of dusk. Because I need YOU to validate my own involvement with the game, we need more people.
Otherwise, it's just you in the swamps making potions. All alone. So, so alone.
SO:
Gameplay will soon look like the following:
You put the eye of newt in the cauldron and begin to chant...
"Eye of newt! Butt of frog! Make me a stew that will render me grog!"
The water and eyeballs and hair swirling in the cauldron slowly turn into murky brown grog.
You feel enlightened.
Would you like to share your brewing results on Facebook or Twitter? Y/N
>N
Are you Sure? If you share your grog results on Facebook we'll give you a social networking shard for your next crafting experience!
>N
Would you like to take a selfie of you with your grog and automatically share it with your friends on our EasyDuskAwards(tm) Program?
We spam your friends instead of you and John will just let you through!
>N
You have recruited 0/4 new friends of your monthly Dusk HappyFriendsRewards(tm) quota. We are displeased.
Your jaw starts bleeding.
So anyways, food for thought.